Marketing Automation that Drives Real Business Results

How we engineer marketing systems that scale

SEO, AI Optimisation & ASO

Driving discoverability across search, AI, and app ecosystems

Citation Building for Brands

Earning the mentions that get brands cited in AI answers

Fold Digital has partnered with Frame PR

Combining technical marketing with cultural communications.

Four projects I've been working on

Two are serious. Two are for fun. All four are live.

The ratio that broke marketing

The ratio between creation cost and engagement cost has shifted from roughly 1:3 to 1:100.

Vibe coders: the one tool you're probably skipping

Building without version control is fine until it isn't.

What document?

A shift in how creation works now.