Citation Building for Brands

Earning the mentions that get brands cited in AI answers

Marketing Automation that Drives Real Business Results

How we engineer marketing systems that scale

SEO, AI Optimisation & ASO

Driving discoverability across search, AI, and app ecosystems

Are you in the weights? How AI decides what to recommend

ChatGPT drafts an answer from memory before it searches. If the model doesn't know your brand, you're behind before the search starts.

Forecasting the channel switch from search to AI

A straw-man model that maps every search metric to its AI counterpart, with ratios built to be argued with.

Fold Digital has partnered with Frame PR

Combining technical marketing with cultural communications.

Four projects I've been working on

Two are serious. Two are for fun. All four are live.

The ratio that broke marketing

The ratio between creation cost and engagement cost has shifted from roughly 1:3 to 1:100.