Services
Writing
Four projects I've been working on
Two are serious. Two are for fun. All four are live.
The ratio that broke marketing
The ratio between creation cost and engagement cost has shifted from roughly 1:3 to 1:100.
Vibe coders: the one tool you're probably skipping
Building without version control is fine until it isn't.
What document?
A shift in how creation works now.
Why every brand should have a "find us on ChatGPT" button. And why most can't.
The CTA is simple. Earning the right to use it isn't.