Analytics & Attribution
Get clarity on what's working — and what's not — across your funnel. We help businesses make data-driven decisions through comprehensive analytics setup and attribution modeling.
Our Analytics Services
Data is only valuable when it's properly collected, analysed, and actionable. We build analytics systems that provide clear insights and drive business decisions.
GA4 and Tag Manager Setup
Implement robust analytics tracking that captures the full customer journey. Our GA4 and Tag Manager services include:
- GA4 property setup and configuration
- Google Tag Manager implementation and management
- Custom event tracking and enhanced ecommerce
- Conversion tracking and goal setup
- Data layer implementation and validation
Custom Dashboards and Reporting
Create actionable insights through custom dashboards and automated reporting. Our reporting services include:
- Custom dashboard design and development
- Automated reporting and KPI tracking
- Executive-level reporting and insights
- Real-time monitoring and alerting
- Data visualization and storytelling
Attribution Modelling
Understand the true impact of your marketing channels with sophisticated attribution models. Our attribution services include:
- Multi-touch attribution model development
- Channel performance analysis and optimisation
- Customer journey mapping and analysis
- ROI calculation and budget allocation
- Cross-channel attribution and integration
Cross-Platform Tracking
Connect data across all your marketing platforms for a complete view of performance. Our cross-platform services include:
- Platform integration and data synchronization
- Unified customer view and identity resolution
- Cross-device tracking and user journey analysis
- Data warehouse setup and management
- API integration and data pipeline development
Our Approach
Every analytics implementation starts with understanding your business goals and the questions you need answered. We then build comprehensive tracking and reporting systems that:
- Provide clear, actionable insights
- Track the metrics that matter to your business
- Enable data-driven decision making
- Scale with your business growth
Why Choose Fold Digital
With experience setting up analytics for complex, multi-channel businesses, we understand how to build systems that provide real business value. Our technical expertise ensures accurate data collection and meaningful insights that drive growth.