App Store Optimisation (ASO)
Drive discoverability and installs through data-led ASO strategy. We help mobile apps achieve sustainable growth in the App Store and Google Play through systematic optimisation and testing.
Our ASO Services
App Store Optimisation is more than just keyword optimisation—it's about creating compelling store listings that convert browsers into users. Our comprehensive approach covers every aspect of ASO.
Store Listing Optimisation
Optimise every element of your app store presence to maximise visibility and conversion rates. Our store listing optimisation includes:
- App title and subtitle optimisation
- Keyword research and implementation
- App description and feature list optimisation
- Category selection and positioning
- Localization for international markets
A/B Testing (CPPs and PPO)
Test and optimise your store listing elements to maximise conversion rates. Our A/B testing services include:
- Creative Playbook (CPP) testing for Google Play
- Product Page Optimisation (PPO) for App Store
- Icon, screenshots, and video testing
- App title and description testing
- Statistical analysis and optimisation recommendations
Keyword Targeting and Competitive Mapping
Identify and target the most valuable keywords for your app category and audience. Our keyword strategy includes:
- Competitive keyword analysis and mapping
- Search volume and difficulty assessment
- Long-tail keyword opportunity identification
- Seasonal and trending keyword optimisation
- Cross-platform keyword strategy
Creative Optimisation
Create compelling visual assets that drive downloads and improve conversion rates. Our creative optimisation covers:
- App icon design and optimisation
- Screenshot and preview video creation
- Feature graphic and promotional image design
- App preview video production and optimisation
- Creative asset testing and iteration
Our Approach
Every ASO strategy we develop starts with understanding your app's unique value proposition, target audience, and competitive landscape. We then build a comprehensive optimisation plan that:
- Targets high-value, converting keywords
- Optimizes for both discoverability and conversion
- Implements systematic testing and optimisation
- Provides clear measurement and ROI tracking
Why Choose Fold Digital
With experience optimising apps across various categories and markets, we understand the nuances of both App Store and Google Play optimisation. Our data-driven approach ensures every optimisation decision is backed by evidence and designed to drive real business results.