Conversion Rate Optimisation (CRO)
Improve the efficiency of your existing traffic and user journeys. We help businesses maximise the value of their current audience through systematic testing and optimisation.
Our CRO Services
Conversion Rate Optimisation is about understanding user behaviour and systematically improving the customer experience to drive better business outcomes.
Funnel Audits
Identify conversion bottlenecks and opportunities through comprehensive funnel analysis. Our funnel audits include:
- User journey mapping and analysis
- Conversion funnel performance assessment
- Drop-off point identification and analysis
- Competitive funnel benchmarking
- Opportunity prioritization and roadmap development
Landing Page Strategy
Create high-converting landing pages that align with user intent and drive action. Our landing page services include:
- Landing page design and development
- Value proposition optimisation
- Call-to-action optimisation and testing
- Form optimisation and user experience improvement
- Mobile optimisation and responsive design
A/B Testing and Experimentation
Test hypotheses and optimise performance through systematic experimentation. Our testing services include:
- Hypothesis development and prioritization
- Test design and implementation
- Statistical analysis and result interpretation
- Multivariate testing and personalization
- Testing program management and optimisation
UX and Behavioural Analysis
Understand user behaviour and optimise the customer experience through data-driven insights. Our UX services include:
- User research and persona development
- Heatmap and session recording analysis
- Usability testing and user feedback collection
- Information architecture optimisation
- User experience design and implementation
Our Approach
Every CRO program starts with understanding your business goals and user behaviour. We then develop a systematic optimisation approach that:
- Identifies high-impact optimisation opportunities
- Tests hypotheses with statistical rigor
- Implements winning variations and measures impact
- Continuously improves performance over time
Why Choose Fold Digital
With experience optimising conversion rates across various industries and business models, we understand how to build systematic CRO programs that drive sustainable improvements. Our data-driven approach ensures every optimisation decision is backed by evidence and designed to maximise business impact.