Paid Media
Strategic paid acquisition built for efficiency and scale. We help businesses drive targeted traffic and conversions through data-driven paid media campaigns.
Our Paid Media Services
Paid media is about reaching the right audience at the right time with the right message. We build campaigns that maximise ROI and drive sustainable growth.
Paid Search and Social
Drive targeted traffic and conversions through strategic paid advertising across search and social platforms. Our paid media services include:
- Google Ads and Microsoft Advertising campaigns
- Facebook, Instagram, and LinkedIn advertising
- YouTube and video advertising campaigns
- Display and programmatic advertising
- Retargeting and remarketing campaigns
Campaign Design and Build
Create high-performing campaigns from the ground up with strategic planning and execution. Our campaign services include:
- Campaign strategy and planning
- Keyword research and audience targeting
- Ad copy and creative development
- Landing page optimisation
- Campaign setup and launch management
Audience Targeting and Optimisation
Reach your ideal customers with precision targeting and continuous optimisation. Our targeting services include:
- Audience research and persona development
- Lookalike and custom audience creation
- Interest and behaviour-based targeting
- Geographic and demographic optimisation
- Cross-platform audience strategy
Budget Strategy and Performance Analysis
Maximise your advertising ROI through strategic budget allocation and performance optimisation. Our optimisation services include:
- Budget allocation and bid management
- Performance monitoring and reporting
- A/B testing and campaign optimisation
- ROI analysis and attribution modeling
- Scaling strategies and growth planning
Our Approach
Every paid media strategy starts with understanding your business goals, target audience, and competitive landscape. We then develop comprehensive campaigns that:
- Target high-value, converting audiences
- Optimise for efficiency and scale
- Provide clear measurement and ROI tracking
- Integrate with your broader marketing strategy
Why Choose Fold Digital
With experience managing paid media campaigns across various industries and platforms, we understand how to build campaigns that drive real business results. Our data-driven approach ensures every advertising decision is optimised for maximum impact and efficiency.