Search Engine Optimisation (SEO)

Fold Digital offers performance-driven SEO services grounded in commercial impact. Our approach covers the full spectrum of search optimisation, from technical foundations to content strategy and ongoing management.

Our SEO Services

We build SEO strategies that connect search performance to real business growth. Every optimisation we implement is designed to drive measurable commercial outcomes.

Technical SEO

Build a rock-solid technical foundation that search engines can crawl, index, and rank effectively. Our technical SEO includes:

Site architecture and URL structure optimization
Core Web Vitals and performance improvements
Crawlability and indexing optimization
Mobile-first optimization and responsive design
Schema markup and structured data implementation

Content Strategy and Optimisation

Create content that ranks and converts by understanding both search intent and user behavior. Our content approach includes:

Keyword research and competitive analysis
Content gap identification and planning
On-page optimization and meta data
Content performance tracking and optimization
Internal linking strategy and implementation

Local and E-commerce SEO

Specialized optimization for businesses with local presence or online stores. Our specialized services include:

Google My Business optimization and management
Local citation management and consistency
Review management and reputation optimization
E-commerce product page optimization
Category page strategy and structure

SEO Audits

Comprehensive analysis of your current SEO performance with actionable recommendations for improvement. Our audits cover:

Technical SEO audit and recommendations
Content quality and relevance assessment
Competitive analysis and opportunity identification
Performance benchmarking and goal setting
ROI analysis and prioritization framework

Ongoing Management and Reporting

Continuous optimization and monitoring to maintain and improve your search performance over time. Our management includes:

Monthly performance reporting and analysis
Algorithm update monitoring and adaptation
Continuous optimization and testing
Competitive monitoring and strategy adjustment
ROI tracking and business impact measurement

Our Approach

Every SEO strategy we develop starts with understanding your business goals, target audience, and competitive landscape. We then build a comprehensive approach that:

Aligns with your commercial objectives
Targets high-value, converting keywords
Builds sustainable, long-term rankings
Provides clear measurement and ROI tracking

Why Choose Fold Digital

With over a decade of experience leading SEO for brands like Treatwell, The National Trust, and Trainline, we understand how to build strategies that scale and deliver real business impact. All work is led by senior SEO specialists with experience in competitive sectors.